{"id":659,"date":"2017-11-20T13:50:27","date_gmt":"2017-11-20T13:50:27","guid":{"rendered":"http:\/\/sprout-blog.com\/?p=659"},"modified":"2023-01-20T13:21:48","modified_gmt":"2023-01-20T13:21:48","slug":"freshly-squeezed-juice","status":"publish","type":"post","link":"https:\/\/sweetersorts.com\/freshly-squeezed-juice\/","title":{"rendered":"The Case for Fresh Squeezed"},"content":{"rendered":"
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The Case for Freshly Squeezed Juice<\/b><\/h2>\n

Have you ever wondered why the \u201c100% natural\u201d juice available in your grocery store always tastes the same? Each brand has their own flavor profile, distinct from every other brand, but from glass to glass and year to year, the taste and color are worryingly identical.\u00a0There is one thing we can all agree on, though. Freshly squeezed juice (squeezed from a fresh fruit<\/a>, of course) is the best juice. <\/p>\n

Freshly squeezed juice offers a panoply of varied flavors. Since no two pieces of fruit are the same, you\u2019ll notice differing levels of acidity, which gives the juice it’s bright, tart notes. You’ll also notice different levels of sugar content which brings juice it\u2019s sweetness. Every glass is unique. Every drop is delicious. <\/span><\/p>\n<\/div>\n

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To start, yes, it still is 100% juice but it’s not always 100% fresh.<\/h4>\n

The difference stems from the fact that \u201c100% juice\u201d does not have to be 100% fresh when it hits the shelves of your local market. When the oranges are squeezed at the processing plant, the juice is transferred to giant holding tanks, where the oxygen is removed to keep the liquid from spoiling as it\u2019s stored for up to a year. Yep, you read that right- one whole year.<\/span><\/p>\n

This process has the side effect of removing the flavor from the juice, along with the oxygen. Juice manufacturers team up with fragrance and flavor companies (the same ones that formulate perfumes for big brands like Dior) to create \u201cjuice packs\u201d. These juice packs reintroduce orange flavor to the juice. Incredibly, they aren\u2019t required to disclose these booster packs as an ingredient on the packaging, since they are derived from natural citrus compounds. That’s a lot of unnatural in a “100% natural juice”, don’t you think?<\/span><\/p>\n<\/div>\n

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If the carton of \u201call natural\u201d juice is suddenly looking less natural to you, you\u2019re not alone. Don\u2019t be discouraged. It serves as a reminder to look past marketing phrasing like \u201call natural\u201d to learn about how our food is processed. <\/span><\/p>\n

The only way to get the real thing is to purchase fresh fruit and squeeze them yourself.<\/h4>\n

If you want the real thing, start juicing at home! Steer your cart past the orange juice display and pick up some fresh citrus<\/a> for freshly squeezed juice. That way, you know exactly what you are putting into it — sweet juice directly from Mother Nature herself. The extra effort of juicing yourself is worth it (pinky promise).<\/span><\/p>\n<\/div>\n

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